Givelo, if you haven’t already noticed, is a Colombian-born brand nestled amidst the picturesque landscapes and passionate communities of Medellín. Givelo was born at a time when manufacturing, economic growth and cycling were picking up real momentum, and here cycling is not just a sport —it's a way of life. Today, we proudly celebrate our roots in Medellín, a city that exudes an entrepreneurial spirit like no other.

Medellín is a city where cycling permeates every aspect of daily life. It's almost as if this glorious masochistic activity has become a religion, captivating the hearts of locals and visitors alike. With its year-round pleasant climate and diverse terrain, Medellín offers an ideal backdrop for cycling enthusiasts. From the challenging mountain routes that test one's mettle to the tranquil urban paths that wind through the countryside outskirts, Medellín has it all. As a brand born in this cycling mecca, Givelo draws inspiration from the shared love for cycling that pulses through the veins of Medellín's residents. We understand the unyielding dedication, the burning passion, and the sense of community that surround this incredible sport (Don’t Settle). Our goal is to embody these values and create high-quality cycling apparel that amplifies the joy and connection experienced while riding and the pride of seeing national riders on the world stage.

At Givelo CC, our journey began in Medellín, Colombia, a city that pulsates with the rhythm of cycling and entrepreneurship. We take immense pride in being a brand born in this vibrant mecca, where cycling is almost a religion and the entrepreneurial spirit runs deep. Our commitment to creating exceptional cycling apparel is deeply rooted in the values and energy of Medellín. Join us on this exciting ride as we celebrate the beauty of cycling, fashion and the indomitable spirit of Medellín, one pedal stroke at a time.