Before we start, it’s important to understand why we call the Essentials, “Essentials”. Usually, our minds go to something a little more so-called ‘basic’. For Givelo, our Essentials are directly linked to the essentials of riding. A collection that describes through multiple avenues, the purity behind cycling. In our latest collection, we link directly to a pure cycling emotion. So how did we apply ai tools? Designers have always relied on their creativity and skill to produce visually stunning graphics that captivate audiences. However, with the advent of AI image tools, the design process has been revolutionized. AI image tools can now provide designers with a wealth of resources that make it easier to create complex designs and save time.

The outcome as seen above was a series of images that depicted different moments of calm and chaos. These images were then dropped into our design process, manipulated and adjusted over and over until we were completely happy with the final graphic. The final multi-layered print was eventually too complex for Ai tools to create from scratch but they gave a huge amount of content for our designers to work with. What was clear is that asking the right question is a new-ai-skill. For now, you won’t find the finished article using Ai tools, but instead, inspirational images to either boost your design process or speed it up. Starting out with a clear concept was the most important to be able to plug into these new tools to bring the concept to life.